Movie Marketing Madness creates one monster of a piece on Cloverfield. »

Chris at Movie Marketing Madness always does a tremendous job with his opening-weekend analyses of movie marketing campaigns, but he has created something damn near transcendent with today’s Cloverfield article. Not only does Chris go deeply into the wildly immersive, is-it-real-or-aint-it production of the Cloverfield campaign – many elements of which I never tracked down [...]

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