It wasn’t so long ago when Hollywood was collectively freaking out, on a daily basis, about the “shrinking theatrical window” and the doomsday-like predictions of “day-and-date” movie distribution. Now that 2008 has seen the revitalizing effects of a few theatrical blockbusters – specifically in Iron Man and The Dark Knight – it looks like Hollywood [...]

If the old adage is true that there are no original ideas in Hollywood, then it would certainly follow that there are no original marketing ideas, either. A good friend of mine who happens to be something of a TV game show expert (and just try to convince me that we don’t need more of [...]

Chris at Movie Marketing Madness always does a tremendous job with his opening-weekend analyses of movie marketing campaigns, but he has created something damn near transcendent with today’s Cloverfield article. Not only does Chris go deeply into the wildly immersive, is-it-real-or-aint-it production of the Cloverfield campaign – many elements of which I never tracked down [...]

It looks like John Campea at The Movie Blog has found some common ground with Paramount. Like a lot of Hollywood issues, a panicky, “please don’t stop loving me” phone call from a studio bigshot has saved the day. Aw, gee – does that mean we have to start talking about that silly damn movie [...]