As it has with tons of movie bloggers, I have remained confused and confounded over the fact that this year’s The Karate Kid remake is stubbornly holding onto its classic, audience-dumbing down friendly title, especially – as sites such as Nuke the Fridge have wisely pointed out – the movie’s latest trailer makes a very [...]

Movie marketers at Fox appear a bit confused by what to do with their Liam Neeson badassery picture Taken. This poster is certainly striking (click to embiggen), but it’s unfortunate that they feel like maybe Neeson’s not enough of a draw so they’ve got to tell the movie’s whole story on the one-sheet. Nothing succeeds [...]

I’m not sure how to say it nicely: This one-sheet is crap.(additional thoughts about Apatow/Sandler’s collaboration here)

Wow! I have to say I’m a bit surprised by the marketing tactics behind this new Katherine Heigl one-sheet.It’s a little wordy for my taste, but one has to admire the bold honesty of putting it out there. (image courtesy of TheBadandUgly.com)

Cool! I’ve just scored an exclusive look at the new one-sheet for Clint Eastwood’s upcoming movie with Angelina Jolie!
(click the image on the right to see it bigger)
Here’s the logline:
When the ambitious wife of a ruthless Presidential candidate finds that she’s inexplicably growing to an enormous size, she becomes the key to securing her [...]

This is all the convincing I need that Warner Bros. and Christopher Nolan have absolutely figured out how to bring innovation and excitement back to the way movies are marketed. Please go ahead and click on that one-sheet; make it bigger, drink in that red and orange fire, read that frigging great tagline again. Then [...]

Chris at Movie Marketing Madness points out that there’s a new one-sheet for the upcoming thriller Deception that has been revised from an earlier version. Chris speculates that the new poster removes some of the sensual overtones of the old one, but I think the new design is all about celebrity billing. Take a look [...]