Chris at Movie Marketing Madness points out that there’s a new one-sheet for the upcoming thriller Deception that has been revised from an earlier version. Chris speculates that the new poster removes some of the sensual overtones of the old one, but I think the new design is all about celebrity billing. Take a look [...]

Chris at Movie Marketing Madness always does a tremendous job with his opening-weekend analyses of movie marketing campaigns, but he has created something damn near transcendent with today’s Cloverfield article. Not only does Chris go deeply into the wildly immersive, is-it-real-or-aint-it production of the Cloverfield campaign – many elements of which I never tracked down [...]

One of the elements of discovering passionate bloggers that I find so exciting are the ways in which a given blogger embraces all of the tools and functionalities that are available to convey his or her message in a better, more compelling, more reader-friendly way. We’ve all seen blogs in which each post is served [...]

Here’s a nifty little TV spot for the December flick I Am Legend that I saw today on Movie Marketing Madness:

I have mixed feelings about Legend, only because I love the source material and what we’ve seen so far looks pretty good. I’m just always concerned when it comes to Will Smith that a good [...]

Big-time kudos to Chris at your friendly neighborhood Movie Marketing Madness who stumbled across this page on the Marvel Web site in which readers who are new to the saga of Peter Parker’s black symbiote suit and its eventual transformation into Venom can get a quick primer into just what makes the big guy hate [...]

I’ve been cautiously, timidly excited about seeing Miami Vice, even though I’d go see the opening night of a high school Brigadoon production if Michael Mann were directing it. I was always sold on the idea of a new Mann crime drama; I just wasn’t sure that the Miami Vice title wasn’t weighed down by [...]

We know that this one has probably slipped below your multiplex radar, but X-Men: The Last Stand is opening today. Should we unleash berserker rage at Brett Ratner’s Noble But Ill-Conceived Franchise Fumble® (see: Jonathan Mostow), or has the director successfully shape-shifted into a legitimate action director with dramatic (mutton)chops?
There’s a lot of Internet noise [...]