This is how you do it, movie marketers. I thought the first Hellboy was fine, not great, but this is one gorgeous, iconic-looking poster and the trailer delivers, too. Del Toro’s stock is quite a bit higher than it was in 2004, so I’m hoping that Golden Army has got the goods. It opens July [...]

Chris at Movie Marketing Madness always does a tremendous job with his opening-weekend analyses of movie marketing campaigns, but he has created something damn near transcendent with today’s Cloverfield article. Not only does Chris go deeply into the wildly immersive, is-it-real-or-aint-it production of the Cloverfield campaign – many elements of which I never tracked down [...]

If you haven’t seen it seven times already, here’s a link to the Cloverfield Quicktime trailer page. I hadn’t gotten too swept up in this hype yet. I think that J.J. Abrams is an incredibly savvy marketer and it’s certainly exciting to feel the buzz – but this is a really great trailer. Doesn’t give [...]