When bad details happen to good one-sheets. »

By Burbanked on Jan 31, 2008 in Movie Marketing 101, Movies, Newest, One-Sheetery  |  1,218 views  |  

This might have been a terrific movie one-sheet had it not been for this little detail shot of a typically clichéd Hollywood ugly-adorable dog, dressed up in a moronic football uniform, added to the poster for…what, exactly? (click to see the whole one-sheet) It’s not a bad poster at all; it’s got a nice sense [...]

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