Chris at Movie Marketing Madness always does a tremendous job with his opening-weekend analyses of movie marketing campaigns, but he has created something damn near transcendent with today’s Cloverfield article. Not only does Chris go deeply into the wildly immersive, is-it-real-or-aint-it production of the Cloverfield campaign – many elements of which I never tracked down [...]

If you haven’t seen it seven times already, here’s a link to the Cloverfield Quicktime trailer page. I hadn’t gotten too swept up in this hype yet. I think that J.J. Abrams is an incredibly savvy marketer and it’s certainly exciting to feel the buzz – but this is a really great trailer. Doesn’t give [...]

It looks like the rumored-dead Star Trek prequel has been moved from sickbay to spacedock for a complete retrofitting. Variety is reporting that Mission: Impossible 3-Lost-Alias wundergeek J.J. Abrams has been given the “engage” order to renew, reimagine, and generally give the Project Genesis treatment to the beleaguered lost-in-a-nebula franchise.
Can’t stop. Making idiotic Star Trek [...]