The Fred Claus one-sheet lands on Burbanked’s “stupid” list. »

By Burbanked on Sep 22, 2007 in Movie Marketing 101, Movies, One-Sheetery  |  3,408 views  |  

Chris at Movie Marketing Madness is, as usual, right – this Fred Claus one-sheet is better than the teaser poster, if only because we’re not subjected here to a massively creepy, all-seeing and perversely staring eyeball of Vince Vaughn. I think that we can all agree to be grateful for that.
And while the image on [...]

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A little lesson in movie marketing for the Philadelphia Inquirer. »

By Burbanked on Sep 18, 2007 in Movie Marketing 101, Movies  |  2,996 views  |  

In a recent item from Chris at Movie Marketing Madness, we learn that the Philadelphia Inquirer newspaper has rejected plans to drape its building (seen here on the left; click it for a larger version) in the component parts of a marketing campaign for Jerry Seinfeld’s upcoming animated dud feature Bee Movie. Apparently some community [...]

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