When bad details happen to good one-sheets. »

This might have been a terrific movie one-sheet had it not been for this little detail shot of a typically clichéd Hollywood ugly-adorable dog, dressed up in a moronic football uniform, added to the poster for…what, exactly? (click to see the whole one-sheet) It’s not a bad poster at all; it’s got a nice sense [...]

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McG and McC get deep: the Burbanked McBlockquote interview. »

It seems very fitting – following this announcement by the ever-more-quaintly named Time magazine – that we use this opportunity to create something that is inherently “user based content”-friendly. In other words, I’m about to take someone else’s content and mash it up into something new, twisted, and utterly stripped of its original context.
In a [...]

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