The Dark Knight is all about the chaos, baby. »

This is all the convincing I need that Warner Bros. and Christopher Nolan have absolutely figured out how to bring innovation and excitement back to the way movies are marketed. Please go ahead and click on that one-sheet; make it bigger, drink in that red and orange fire, read that frigging great tagline again. Then [...]

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The trailer for The Dark Knight puts a smile on my face. »

As per my usual sense of being on top of these kinds of things, I’m a full day behind in discussion of the new trailer for next summer’s top contender The Dark Knight. The truth is, I was too busy watching this trailer yesterday to write much about it.
It’s that good. In fact, it’s [...]

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You Must Choose – which new one-sheet sells The Dark Knight the best? »

This has turned into Movie! One-Sheet! Week! at Burbanked, with Indiana Jones a handful of days ago and now three new posters heralding Christian Bale’s return to the dark world of latex, psychotic badguys and the fine art of using only the lower half of one’s face to act.
We first saw a Batman-themed one-sheet [...]

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The Dark Knight faces his most ruthless foe: the Dorky Weatherman. »

Of course, no one will ever confuse Al Roker with the concept of high journalistic standards, but Erik from Cinematical is right on the money when he suggests that Roker seems more than a little out of his element on a set visit to The Dark Knight:
Naturally, the Today Show producers think it’s amusing or [...]

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Repetitive sequel titles give me a pain in the colon. »

Christopher Nolan is my current Hollywood hero. And that’s not just because he has a growing and impressive filmography, but also because, in the creation of next year’s The Dark Knight, he seems to have figured out several important lessons of compelling filmmaking that have somehow eluded the vast majority of creative thinkers in Hollywood:

He’s [...]

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