By Burbanked on Oct 27, 2007 in DVD, Movie Marketing 101, Movies | 1,812 views |
I saw this flashy banner ad on CHUD.com recently, in which we’re encouraged to buy the DVD for Captivity, available October 30th.
Apparently the DVD marketers have elected not to focus on the film’s scenes of torture and imprisonment. And they refuse to hype the young female charms of starlet Elisha Cuthbert. And if you’d [...]
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By Burbanked on Mar 20, 2007 in Movie Marketing 101, Movies | 3,666 views |
There’s a lot of chatter going on about the billboards that Lionsgate and After Dark Films have created in L.A. and NYC for their upcoming movie Captivity. The billboard campaign depicts the movie’s lead character, played by Justin Timberlake’s biggest fan Elisha Cuthbert, shown in the throes of abduction, captivity, torture and death. Lionsgate, responding [...]
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