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Now you’ve really GOT to be kidding. »

By Burbanked on Mar 28, 2008 in Movie Marketing 101, Movies, Newest, One-Sheetery  |  913 views  |  

I know I’ve railed just recently about how very very derivative Hollywood can be. But isn’t this American Teen one-sheet (click to see it larger) just really going ridiculously far? I understand that it’s a documentary and as such may find some challenges in marketing itself as a viable piece of movie entertainment. But it’s [...]

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Just how many copywriters were harmed in the creation of the Indiana Jones one-sheet? »

By Burbanked on Mar 11, 2008 in Henry Jones Jr., Movie Marketing 101, Movies, One-Sheetery  |  1,390 views  |  

Unlike last time, I don’t plan to get all negative and cranky about the new Indiana Jones and the Kingdom of the Crystal Skull one-sheet that most of my blogging colleagues have already ranted and raved about. After all, this is a terrific poster, completely in line with those created by Drew Struzan for the [...]

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This will sound like I have something against Gwyneth Paltrow. And maybe I do, but that’s not my point. »

By Burbanked on Mar 10, 2008 in Movie Marketing 101, Movies, One-Sheetery, Screenwriting  |  657 views  |  

I’m of conflicting opinions when I look at this nearly terrific Iron Man one-sheet. It truly is a great poster and all the bloggers who were on top of this last week (such as Screen Rant, where I grabbed this one) who pointed out that this has been designed as an old-school Star Wars-looking thing [...]

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One-sheet artist John Alvin has passed away. »

By Burbanked on Feb 8, 2008 in Movies, Newest, One-Sheetery  |  564 views  |  

I didn’t know the name of John Alvin before yesterday, when I read at Movie Poster Addict that the one-sheet artist had passed away. But taking a look through this wonderful sample of Alvin’s movie art makes it clear that I knew and admired the man’s work. From iconic pieces like those he created for [...]

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When bad details happen to good one-sheets. »

By Burbanked on Jan 31, 2008 in Movie Marketing 101, Movies, Newest, One-Sheetery  |  653 views  |  

This might have been a terrific movie one-sheet had it not been for this little detail shot of a typically clichéd Hollywood ugly-adorable dog, dressed up in a moronic football uniform, added to the poster for…what, exactly? (click to see the whole one-sheet) It’s not a bad poster at all; it’s got a nice sense [...]

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Case file #4723: movie marketers are not allowed to think for themselves. »

By Burbanked on Jan 11, 2008 in Movie Marketing 101, Movies, One-Sheetery  |  501 views  |  

I guess I’ve officially been working with graphic designers too long now, because between my last article and this one I seem to be rather consistently amused by the fine, hard work of these unsung heroes of movie marketing. It’s about a month old, but check out this cool video by a designer who has [...]

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Mildly amusing movie one-sheet juxtaposition #3. »

By Burbanked on Jan 7, 2008 in Movie Marketing 101, Movies, One-Sheetery  |  1,832 views  |  

(click to enlarge)
Hollywood marketing pop quiz!
Somewhere in Hollywood, some poor slob of a graphic designer in a studio production department just thought:

“Crap. Those guys totally took my idea.”
“Crap. I am definitely stuck in a rut.”
“Hooray! My derivative work has once again saved my job!”

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