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	<title>Burbanked &#187; One-Sheetery</title>
	<atom:link href="http://burbanked.com/category/one-sheetery/feed" rel="self" type="application/rss+xml" />
	<link>http://burbanked.com</link>
	<description></description>
	<pubDate>Fri, 21 Nov 2008 12:57:48 +0000</pubDate>
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	<language>en</language>
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		<title>Oops. Someone forgot to add the Funny.</title>
		<link>http://burbanked.com/2008/11/14/oops-someone-forgot-to-add-the-funny/</link>
		<comments>http://burbanked.com/2008/11/14/oops-someone-forgot-to-add-the-funny/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 04:08:46 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[Newest]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[adam sandler]]></category>

		<category><![CDATA[funny people]]></category>

		<category><![CDATA[judd apatow]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[Movie marketing]]></category>

		<category><![CDATA[one-sheet]]></category>

		<guid isPermaLink="false">http://burbanked.com/?p=892</guid>
		<description><![CDATA[

I&#8217;m not sure how to say it nicely: This one-sheet is crap.(additional thoughts about Apatow/Sandler&#8217;s collaboration here)]]></description>
		<wfw:commentRss>http://burbanked.com/2008/11/14/oops-someone-forgot-to-add-the-funny/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Katherine Heigl&#8217;s new movie one-sheet tells it like it is.</title>
		<link>http://burbanked.com/2008/10/14/katherine-heigls-new-movie-one-sheet-tells-it-like-it-is/</link>
		<comments>http://burbanked.com/2008/10/14/katherine-heigls-new-movie-one-sheet-tells-it-like-it-is/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 21:36:30 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Celebrities]]></category>

		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[Newest]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[celebrity]]></category>

		<category><![CDATA[gerard butler]]></category>

		<category><![CDATA[katherine heigl]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<category><![CDATA[romantic comedy]]></category>

		<category><![CDATA[the ugly truth]]></category>

		<guid isPermaLink="false">http://burbanked.com/?p=793</guid>
		<description><![CDATA[

Wow! I have to say I&#8217;m a bit surprised by the marketing tactics behind this new Katherine Heigl one-sheet.It&#8217;s a little wordy for my taste, but one has to admire the bold honesty of putting it out there. (image courtesy of TheBadandUgly.com)]]></description>
		<wfw:commentRss>http://burbanked.com/2008/10/14/katherine-heigls-new-movie-one-sheet-tells-it-like-it-is/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Take a look at the new Clint Eastwood movie one-sheet starring Angelina Jolie.</title>
		<link>http://burbanked.com/2008/09/25/take-a-look-at-the-new-clint-eastwood-movie-one-sheet-starring-angelina-jolie/</link>
		<comments>http://burbanked.com/2008/09/25/take-a-look-at-the-new-clint-eastwood-movie-one-sheet-starring-angelina-jolie/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 22:06:16 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[angelina jolie]]></category>

		<category><![CDATA[changeling]]></category>

		<category><![CDATA[clint eastwood]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[voracious]]></category>

		<guid isPermaLink="false">http://burbanked.com/?p=722</guid>
		<description><![CDATA[

	Cool! I&#8217;ve just scored an exclusive look at the new one-sheet for Clint Eastwood&#8217;s upcoming movie with Angelina Jolie!
	(click the image on the right to see it bigger)
	Here&#8217;s the logline: 
	When the ambitious wife of a ruthless Presidential candidate finds that she&#8217;s inexplicably growing to an enormous size, she becomes the key to securing her [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/09/25/take-a-look-at-the-new-clint-eastwood-movie-one-sheet-starring-angelina-jolie/feed/</wfw:commentRss>
		</item>
		<item>
		<title>For $200, Mike Myers, this word comes from the Latin root &#8220;plagiarius&#8221;, which means &#8220;kidnapper.&#8221;</title>
		<link>http://burbanked.com/2008/06/11/for-200-mike-meyers-this-word-comes-from-the-latin-root-plagiarius-which-means-kidnapper/</link>
		<comments>http://burbanked.com/2008/06/11/for-200-mike-meyers-this-word-comes-from-the-latin-root-plagiarius-which-means-kidnapper/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 21:35:52 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[TV]]></category>

		<category><![CDATA[game show]]></category>

		<category><![CDATA[gene rayburn]]></category>

		<category><![CDATA[love guru]]></category>

		<category><![CDATA[mike myers]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[paramount]]></category>

		<guid isPermaLink="false">http://burbanked.com/?p=585</guid>
		<description><![CDATA[

	If the old adage is true that there are no original ideas in Hollywood, then it would certainly follow that there are no original marketing ideas, either. A good friend of mine who happens to be something of a TV game show expert (and just try to convince me that we don&#8217;t need more of [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/06/11/for-200-mike-meyers-this-word-comes-from-the-latin-root-plagiarius-which-means-kidnapper/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Dark Knight is all about the chaos, baby.</title>
		<link>http://burbanked.com/2008/04/25/the-dark-knight-is-all-about-the-chaos-baby/</link>
		<comments>http://burbanked.com/2008/04/25/the-dark-knight-is-all-about-the-chaos-baby/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 00:19:11 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Henry Jones Jr.]]></category>

		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[batman]]></category>

		<category><![CDATA[christopher nolan]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[Movie marketing]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<category><![CDATA[warner bros]]></category>

		<category><![CDATA[wb]]></category>

		<guid isPermaLink="false">http://burbanked.com/2008/04/25/the-dark-knight-is-all-about-the-chaos-baby/</guid>
		<description><![CDATA[

	This is all the convincing I need that Warner Bros. and Christopher Nolan have absolutely figured out how to bring innovation and excitement back to the way movies are marketed. Please go ahead and click on that one-sheet; make it bigger, drink in that red and orange fire, read that frigging great tagline again. Then [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/04/25/the-dark-knight-is-all-about-the-chaos-baby/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Deception one-sheet may be hiding something.</title>
		<link>http://burbanked.com/2008/04/23/the-deception-one-sheet-may-be-hiding-something/</link>
		<comments>http://burbanked.com/2008/04/23/the-deception-one-sheet-may-be-hiding-something/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 03:17:12 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[Newest]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[deception]]></category>

		<category><![CDATA[ewan mcgregor]]></category>

		<category><![CDATA[hugh jackman]]></category>

		<category><![CDATA[michelle williams]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[movie marketing madness]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<guid isPermaLink="false">http://burbanked.com/2008/04/23/the-deception-one-sheet-may-be-hiding-something/</guid>
		<description><![CDATA[

Chris at Movie Marketing Madness points out that there&#8217;s a new one-sheet for the upcoming thriller Deception that has been revised from an earlier version. Chris speculates that the new poster removes some of the sensual overtones of the old one, but I think the new design is all about celebrity billing. Take a look [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/04/23/the-deception-one-sheet-may-be-hiding-something/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No crap: Hellboy II gets a terrific one-sheet.</title>
		<link>http://burbanked.com/2008/04/23/no-crap-hellboy-ii-gets-a-terrific-one-sheet/</link>
		<comments>http://burbanked.com/2008/04/23/no-crap-hellboy-ii-gets-a-terrific-one-sheet/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 16:26:25 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[Newest]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[Trailers]]></category>

		<category><![CDATA[comic]]></category>

		<category><![CDATA[drew struzan]]></category>

		<category><![CDATA[guillermo del toro]]></category>

		<category><![CDATA[hellboy]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[monster]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<category><![CDATA[ron perlman]]></category>

		<category><![CDATA[the golden army]]></category>

		<guid isPermaLink="false">http://burbanked.com/2008/04/23/no-crap-hellboy-ii-gets-a-terrific-one-sheet/</guid>
		<description><![CDATA[

This is how you do it, movie marketers.I thought the first Hellboy was fine, not great, but this is one gorgeous, iconic-looking poster and the trailer delivers, too. Del Toro&#8217;s stock is quite a bit higher than it was in 2004, so I&#8217;m hoping that Golden Army has got the goods. It opens July 11. [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/04/23/no-crap-hellboy-ii-gets-a-terrific-one-sheet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Now you&#8217;ve really GOT to be kidding.</title>
		<link>http://burbanked.com/2008/03/28/now-youve-really-got-to-be-kidding/</link>
		<comments>http://burbanked.com/2008/03/28/now-youve-really-got-to-be-kidding/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 16:39:32 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[Newest]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[american teen]]></category>

		<category><![CDATA[breakfast club]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<category><![CDATA[slashfilm]]></category>

		<guid isPermaLink="false">http://burbanked.com/2008/03/28/now-youve-really-got-to-be-kidding/</guid>
		<description><![CDATA[

I know I&#8217;ve railed just recently about how very very derivative Hollywood can be. But isn&#8217;t this American Teen one-sheet (click to see it larger) just really going ridiculously far? I understand that it&#8217;s a documentary and as such may find some challenges in marketing itself as a viable piece of movie entertainment. But it&#8217;s [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/03/28/now-youve-really-got-to-be-kidding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Just how many copywriters were harmed in the creation of the Indiana Jones one-sheet?</title>
		<link>http://burbanked.com/2008/03/11/just-how-many-copywriters-were-harmed-in-the-creation-of-the-indiana-jones-one-sheet/</link>
		<comments>http://burbanked.com/2008/03/11/just-how-many-copywriters-were-harmed-in-the-creation-of-the-indiana-jones-one-sheet/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 16:58:25 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Henry Jones Jr.]]></category>

		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[george lucas]]></category>

		<category><![CDATA[harrison ford]]></category>

		<category><![CDATA[indiana jones and the kingdom of the crystal skull]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<category><![CDATA[steven spielberg]]></category>

		<guid isPermaLink="false">http://burbanked.com/2008/03/11/just-how-many-copywriters-were-harmed-in-the-creation-of-the-indiana-jones-one-sheet/</guid>
		<description><![CDATA[

	Unlike last time, I don&#8217;t plan to get all negative and cranky about the new Indiana Jones and the Kingdom of the Crystal Skull one-sheet that most of my blogging colleagues have already ranted and raved about. After all, this is a terrific poster, completely in line with those created by Drew Struzan for the [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/03/11/just-how-many-copywriters-were-harmed-in-the-creation-of-the-indiana-jones-one-sheet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>This will sound like I have something against Gwyneth Paltrow. And maybe I do, but that&#8217;s not my point.</title>
		<link>http://burbanked.com/2008/03/10/this-will-sound-like-i-have-something-against-gwyneth-paltrow-and-maybe-i-do-but-thats-not-my-point/</link>
		<comments>http://burbanked.com/2008/03/10/this-will-sound-like-i-have-something-against-gwyneth-paltrow-and-maybe-i-do-but-thats-not-my-point/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 11:00:48 +0000</pubDate>
		<dc:creator>Burbanked</dc:creator>
		
		<category><![CDATA[Movie Marketing 101]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[One-Sheetery]]></category>

		<category><![CDATA[Screenwriting]]></category>

		<category><![CDATA[comic book]]></category>

		<category><![CDATA[gwyneth paltrow]]></category>

		<category><![CDATA[iron man]]></category>

		<category><![CDATA[jeff bridges]]></category>

		<category><![CDATA[jon favreau]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[one-sheet]]></category>

		<category><![CDATA[poster]]></category>

		<category><![CDATA[robert downey jr]]></category>

		<category><![CDATA[superhero]]></category>

		<guid isPermaLink="false">http://burbanked.com/2008/03/10/this-will-sound-like-i-have-something-against-gwyneth-paltrow-and-maybe-i-do-but-thats-not-my-point/</guid>
		<description><![CDATA[

	I&#8217;m of conflicting opinions when I look at this nearly terrific Iron Man one-sheet. It truly is a great poster and all the bloggers who were on top of this last week (such as Screen Rant, where I grabbed this one) who pointed out that this has been designed as an old-school Star Wars-looking thing [...]]]></description>
		<wfw:commentRss>http://burbanked.com/2008/03/10/this-will-sound-like-i-have-something-against-gwyneth-paltrow-and-maybe-i-do-but-thats-not-my-point/feed/</wfw:commentRss>
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