If the old adage is true that there are no original ideas in Hollywood, then it would certainly follow that there are no original marketing ideas, either. A good friend of mine who happens to be something of a TV game show expert (and just try to convince me that we don’t need more of [...]

This is all the convincing I need that Warner Bros. and Christopher Nolan have absolutely figured out how to bring innovation and excitement back to the way movies are marketed. Please go ahead and click on that one-sheet; make it bigger, drink in that red and orange fire, read that frigging great tagline again. Then [...]

Chris at Movie Marketing Madness points out that there’s a new one-sheet for the upcoming thriller Deception that has been revised from an earlier version. Chris speculates that the new poster removes some of the sensual overtones of the old one, but I think the new design is all about celebrity billing. Take a look [...]

This is how you do it, movie marketers.I thought the first Hellboy was fine, not great, but this is one gorgeous, iconic-looking poster and the trailer delivers, too. Del Toro’s stock is quite a bit higher than it was in 2004, so I’m hoping that Golden Army has got the goods. It opens July 11. [...]

I know I’ve railed just recently about how very very derivative Hollywood can be. But isn’t this American Teen one-sheet (click to see it larger) just really going ridiculously far? I understand that it’s a documentary and as such may find some challenges in marketing itself as a viable piece of movie entertainment. But it’s [...]

Unlike last time, I don’t plan to get all negative and cranky about the new Indiana Jones and the Kingdom of the Crystal Skull one-sheet that most of my blogging colleagues have already ranted and raved about. After all, this is a terrific poster, completely in line with those created by Drew Struzan for the [...]

I’m of conflicting opinions when I look at this nearly terrific Iron Man one-sheet. It truly is a great poster and all the bloggers who were on top of this last week (such as Screen Rant, where I grabbed this one) who pointed out that this has been designed as an old-school Star Wars-looking thing [...]