As it has with tons of movie bloggers, I have remained confused and confounded over the fact that this year’s The Karate Kid remake is stubbornly holding onto its classic, audience-dumbing down friendly title, especially – as sites such as Nuke the Fridge have wisely pointed out – the movie’s latest trailer makes a very [...]

I spent an obscene amount of time last night answering the siren call of Flickchart, the new movie-ranking website that’s been causing its share of buzz among my movie blog-minded pals lately. The pure and simple fact about Flickchart is that, well, it’s so very pure and simple. This is exactly the kind of thing [...]

Movie marketers at Fox appear a bit confused by what to do with their Liam Neeson badassery picture Taken. This poster is certainly striking (click to embiggen), but it’s unfortunate that they feel like maybe Neeson’s not enough of a draw so they’ve got to tell the movie’s whole story on the one-sheet. Nothing succeeds [...]

I’m not sure how to say it nicely: This one-sheet is crap.(additional thoughts about Apatow/Sandler’s collaboration here)

Wow! I have to say I’m a bit surprised by the marketing tactics behind this new Katherine Heigl one-sheet.It’s a little wordy for my taste, but one has to admire the bold honesty of putting it out there. (image courtesy of TheBadandUgly.com)

Cool! I’ve just scored an exclusive look at the new one-sheet for Clint Eastwood’s upcoming movie with Angelina Jolie!
(click the image on the right to see it bigger)
Here’s the logline:
When the ambitious wife of a ruthless Presidential candidate finds that she’s inexplicably growing to an enormous size, she becomes the key to securing her [...]

If the old adage is true that there are no original ideas in Hollywood, then it would certainly follow that there are no original marketing ideas, either. A good friend of mine who happens to be something of a TV game show expert (and just try to convince me that we don’t need more of [...]