This is all the convincing I need that Warner Bros. and Christopher Nolan have absolutely figured out how to bring innovation and excitement back to the way movies are marketed. Please go ahead and click on that one-sheet; make it bigger, drink in that red and orange fire, read that frigging great tagline again. Then [...]

What are today’s screenwriters looking for? In Hollywood, the answer is simple: a quickly-pitched, overly familiar story idea that feels different, but of course isn’t. Die Hard in a blimp. Bad Boys II meets Schindler’s List. Rudy, but set in the ultra-competitive world of meat-judging.
Wait, what?
According to The Wall Street Journal, college meat-judging teams practice [...]

A surreal, fascinating clip. It’s funny in a bizarre, giggly kind of way, but there’s also something really kind of compelling about it. Or maybe I just need more sleep. (via The House Next Door)

Now I don’t want to pick on the once-prolific comedy director too much; the dude hasn’t shot a watchable movie since 1993 so I’m not one to give him a kick. But I would like to take one of Reitman’s movies and illustrate what I think is a pretty unfortunate use of a soundtrack pop [...]

Chris at Movie Marketing Madness points out that there’s a new one-sheet for the upcoming thriller Deception that has been revised from an earlier version. Chris speculates that the new poster removes some of the sensual overtones of the old one, but I think the new design is all about celebrity billing. Take a look [...]

This is how you do it, movie marketers. I thought the first Hellboy was fine, not great, but this is one gorgeous, iconic-looking poster and the trailer delivers, too. Del Toro’s stock is quite a bit higher than it was in 2004, so I’m hoping that Golden Army has got the goods. It opens July [...]

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Made of Honor – if you’re desperate to know – assaults our sense on May 2nd. Indiana Jones opens May 22.
(Stills courtesy of RopeofSilicon.com – Made of Honor here and Indiana Jones and the Kingdom of the Crystal [...]