The artlessness of DVD cover art.

I suppose if you’re going to try and market the 98th DVD release of a movie, you’d better come up with a new way to make people buy it, but this gimmicky Princess Bride 20th Anniversary Collector’s Edition flip-over cover reaches previously unknown levels of ineffectual. Click on the thumbnail to see a blown-up view of the cover’s upside-down version – which features actor stand-ins that bear virtually no resemblance to Robin Wright and Cary Elwes.

And there’s been a lot of blog-talk about I Could Never Be Your Woman, the new Amy Heckerling rom-com that has been released on DVD. While it’s a shame that actors like Michelle Pfeiffer and Paul Rudd would be relegated to the same direct-to-DVD bin as the likes of Jean-Claude Van Damme, this cover art provides a pretty good clue as to how this might have happened: in third billing position, “Jon Lovitz”.