The artlessness of DVD cover art.
By Burbanked on Feb 22, 2008 in DVD, Movie Marketing 101, Movies, Newest | 3,648 views |
I suppose if you’re going to try and market the 98th DVD release of a movie, you’d better come up with a new way to make people buy it, but this gimmicky Princess Bride 20th Anniversary Collector’s Edition flip-over cover reaches previously unknown levels of ineffectual. Click on the thumbnail to see a blown-up view of the cover’s upside-down version – which features actor stand-ins that bear virtually no resemblance to Robin Wright and Cary Elwes.
And there’s been a lot of blog-talk about I Could Never Be Your Woman, the new Amy Heckerling rom-com that has been released on DVD. While it’s a shame that actors like Michelle Pfeiffer and Paul Rudd would be relegated to the same direct-to-DVD bin as the likes of Jean-Claude Van Damme, this cover art provides a pretty good clue as to how this might have happened: in third billing position, “Jon Lovitz”.
Not only did the director of Crystal Skull find Michael Bay’s movie to be “awesome”, but in Michael Bay’s opinion, Spielberg might even feel that the movie is perhaps Michael Bay’s best. Awesome news for Michael Bay fans of Michael Bay movies! (
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