Comments on: You Must Choose - which new one-sheet sells The Dark Knight the best? http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/ Fri, 21 Nov 2008 09:50:42 +0000 http://wordpress.org/?v=2.6 By: black sheep http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-133844 black sheep Tue, 18 Nov 2008 19:01:51 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-133844 Without question the poster on the right on the Joker looks best. The left side gives me a headache and is boring. Without question the poster on the right on the Joker looks best. The left side gives me a headache and is boring.

]]> By: Burbanked http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-58985 Burbanked Mon, 17 Dec 2007 16:31:50 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-58985 It's a great point, pacheco, and some of the stuff has looked pretty disturbing. Now that we've seen the Joker in action in the trailer, it's becoming increasingly clear just how disturbed they'll go with it - which is pretty damn cool. It’s a great point, pacheco, and some of the stuff has looked pretty disturbing. Now that we’ve seen the Joker in action in the trailer, it’s becoming increasingly clear just how disturbed they’ll go with it - which is pretty damn cool.

]]> By: pacheco http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57812 pacheco Sat, 15 Dec 2007 22:48:43 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57812 I agree that this isn't some twisted horror movie -- and after showing someone the poster, they were first creeped out and then mentioned that it looked like a Saw poster. Hmm... The thing is, while this is a major mainstream franchise, I think a lot of the selling point for this series was that this was going to be Batman done REALISTICALLY. So we see him struggling, we see him develop his look and gadgets. The Batmobile isn't some sports car, it's practically a tank. So how do you do The Joker realistically? I think most people are looking forward to seeing a Joker who's not goofy and silly and a pushover. If this is Batman's arch-villain, there's gotta be something to him. What kind of person in a more realistic world would do what the Joker does? Someone highly disturbed. I think they're really trying to push the disturbing elements of his character with his portrayal in this film, and also some of the marketing. I just think that people want to see a worthy, creepy, messed up, bad*** Joker, and in my opinion, that's what the "Why So Serious?" poster does. That's why I think ultimately that poster will be more appealing to the target audience. I really think that a lot of the target audience consists of fans, former fans, and casual fans of Batman, so you appeal to them by saying "The Dark Knight is gonna be DARK." I agree that this isn’t some twisted horror movie — and after showing someone the poster, they were first creeped out and then mentioned that it looked like a Saw poster. Hmm…

The thing is, while this is a major mainstream franchise, I think a lot of the selling point for this series was that this was going to be Batman done REALISTICALLY. So we see him struggling, we see him develop his look and gadgets. The Batmobile isn’t some sports car, it’s practically a tank.

So how do you do The Joker realistically? I think most people are looking forward to seeing a Joker who’s not goofy and silly and a pushover. If this is Batman’s arch-villain, there’s gotta be something to him. What kind of person in a more realistic world would do what the Joker does? Someone highly disturbed. I think they’re really trying to push the disturbing elements of his character with his portrayal in this film, and also some of the marketing.

I just think that people want to see a worthy, creepy, messed up, bad*** Joker, and in my opinion, that’s what the “Why So Serious?” poster does. That’s why I think ultimately that poster will be more appealing to the target audience. I really think that a lot of the target audience consists of fans, former fans, and casual fans of Batman, so you appeal to them by saying “The Dark Knight is gonna be DARK.”

]]> By: Burbanked http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57287 Burbanked Sat, 15 Dec 2007 04:45:03 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57287 The domestic poster's a nice piece of art, Ray, and personally I like it better. But I'm not convinced it sells the movie better. This isn't a twisted horror movie; it's a mainstream franchise picture with dark overtones. The domestic poster’s a nice piece of art, Ray, and personally I like it better. But I’m not convinced it sells the movie better. This isn’t a twisted horror movie; it’s a mainstream franchise picture with dark overtones.

]]> By: Ray http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57265 Ray Sat, 15 Dec 2007 04:12:40 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57265 Pacheco, you hit it right on the head. The one that highlights Batman makes me shrug. Gee, he's looking out the window. YAWN. The two Joker posters are more effective at their job - SELL THE MOVIE. To that end, I choose the domestic poster, because it is horribly creepy and twisted. Pacheco, you hit it right on the head.

The one that highlights Batman makes me shrug. Gee, he’s looking out the window. YAWN.

The two Joker posters are more effective at their job - SELL THE MOVIE.

To that end, I choose the domestic poster, because it is horribly creepy and twisted.

]]> By: All Blog Headlines | pittsburgh bloggers http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57168 All Blog Headlines | pittsburgh bloggers Sat, 15 Dec 2007 00:45:27 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57168 <!--%kramer-ref-pre%-->[...] of using only the lower half of one’s face to act. We first saw a Batman-themed one-sheet [...] full article | [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] of using only the lower half of one’s face to act. We first saw a Batman-themed one-sheet [...] full article | [...]

]]> By: pacheco http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57108 pacheco Fri, 14 Dec 2007 22:43:42 +0000 http://burbanked.com/2007/12/14/you-must-choose-which-new-one-sheet-sells-the-dark-knight-the-best/#comment-57108 Honestly? <a href="http://tinyurl.com/2fonnu" target=blank rel="nofollow">I think this one is the best</a>. But that being said, the one that sells The Dark Knight to it's audience? That's tough. On one hand, the film is not called The Joker. It's about Batman. So the lonesome first image, out of all, shows that this is about Batman's journey and tribulations. This Is His Story. On the other hand, if we're talking target audience, everyone is DYING to see the new Joker, and what better way to appeal to the hopeful than with some rockin' images of the Clown Prince? Even though it contradicts what the movie is truly about, I think the best marketing decision would be with the Joker images. I choose the one on the left as the best in marketing, and also as the coolest one up there, in my opinion. Honestly? I think this one is the best.

But that being said, the one that sells The Dark Knight to it’s audience? That’s tough.

On one hand, the film is not called The Joker. It’s about Batman. So the lonesome first image, out of all, shows that this is about Batman’s journey and tribulations. This Is His Story.

On the other hand, if we’re talking target audience, everyone is DYING to see the new Joker, and what better way to appeal to the hopeful than with some rockin’ images of the Clown Prince?

Even though it contradicts what the movie is truly about, I think the best marketing decision would be with the Joker images. I choose the one on the left as the best in marketing, and also as the coolest one up there, in my opinion.

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