I’m the Cloverfield monster, bitch.
By Burbanked on Nov 20, 2007 in Movie Marketing 101, Movies, Newest, Trailers | 4,573 views |
If you haven’t seen it seven times already, here’s a link to the Cloverfield Quicktime trailer page. I hadn’t gotten too swept up in this hype yet. I think that J.J. Abrams is an incredibly savvy marketer and it’s certainly exciting to feel the buzz – but this is a really great trailer. Doesn’t give much away, excellently paced, builds excitement for the movie as a whole. I particularly love the bit inside the helicopter – here’s a screengrab – simply because I always find that sound effect of the cockpit alarm horrifying just by itself.



Burbanked | Nov 20, 2007 | Reply
And by the way, with all the hoopla surrounding this movie and J.J. Abrams movie-messianic-like grasp of our collective consciousness, I’d take this opportunity to remind everyone that Cloverfield also has a director and a writer: Matt Reeves and Drew Goddard, respectively. They actually might have something to do with how the film turns out.
MC | Nov 22, 2007 | Reply
Probably more so.