Mr. Whipple meets the white cloud.

As God is my witness, I thought he was already dead.You can squeeze all you want now, Dick Wilson. You can squeeze all you want now. From the AP:

Dick Wilson, the actor and pitchman who played the uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91.

The man famous as TV’s “Mr. Whipple” died of natural causes at the Motion Picture & Television Fund Hospital in Woodland Hills, said his daughter Melanie Wilson, who is known for her role as a flight attendant on the ABC sitcom Perfect Strangers.

Over 21 years, Wilson made more than 500 commercials as Mr. George Whipple, a man consumed with keeping bubbly housewives from fondling the soft toilet paper. The punchline of most spots was that Whipple himself was a closeted Charmin-squeezer.

Wilson also played a drunk on several episodes of Bewitched, as appeared as various characters on Hogan’s Heroes, The Bob Newhart Show, and Walt Disney productions.

The first of his Charmin commercials aired in 1964 and by the time the campaign ended in 1985, the tagline and Wilson were pop culture touchstones.

“Everybody says, ‘Where did they find you?’ I say I was never lost. I’ve been an actor for 55 years,” Wilson told the San Francisco Examiner in 1985.