The Fred Claus one-sheet lands on Burbanked’s “stupid” list.
By Burbanked on Sep 22, 2007 in Movie Marketing 101, Movies, One-Sheetery | 3,409 views |
Chris at Movie Marketing Madness is, as usual, right – this Fred Claus one-sheet is better than the teaser poster, if only because we’re not subjected here to a massively creepy, all-seeing and perversely staring eyeball of Vince Vaughn. I think that we can all agree to be grateful for that.
And while the image on this one-sheet is certainly fun and captures the happy-go-lucky spirit of the movie, I don’t feel very jingle-belly about the poster’s tagline:
Christmas comes once every year, but this holiday season Santa’s brother is coming along for the ride.
*pause as we wait for chuckles, nervous throat-clearing or shuffling of feet from the audience*
I suppose if we expect nothing more from a movie poster tagline than to tell us the premise of the movie, this one succeeds like gangbusters. But if we’re looking for cleverness, for a hook, for some kind of provocative suggestion of the humor or character or feeling of whimsy that the movie will evoke, this lazy piece of crap really lets us down.
Oh, I just got it! “…coming along for the ride” – and he’s riding a Big Wheel!
Okay. Well. Nope, I still hate it.
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Ray | Sep 24, 2007 | Reply
Vince Vaughn annoys me slightly. He reminds me of that horrible Matthew Perry character from “Friends.” You know the guy … the one that stands around and makes “hilarious” quips off the top of his head, despite the fact that they have obviously been polished to a fine sheen by twelve writers.
So looking at his huge head with that weird, slightly-retarded smile on his face makes me a little uneasy.
http://www.therecshow.com
Piper | Sep 24, 2007 | Reply
Vince Vaughn is a heroine addict and this is the equivalent of him performing cheap blow jobs in an alley for his next hit.
I always thought Vaughn was great. I think I was wrong.
Ray | Sep 24, 2007 | Reply
Agreed, Piper.
KC | Sep 26, 2007 | Reply
Why does this happen to so many actors? They have a brilliant streak of movies, and then…they falter.
It’s very upsetting. I’m a big fan of Vaughn, but this makes me question everything I’ve ever believed in. However, I still wouldn’t compare him to Matthew Perry from “Friends,” Ray. That’s just rough.