Archive for March, 2007:

Bad movie marketing deconstruction: the No Reservations one-sheet. »

Rope of Silicon gives us a look today at the one-sheet for the upcoming Catherine Zeta-Jones rom-dramedy (a much larger version of the poster can be seen here or by clicking on the picture at right) No Reservations, which is the story of a no-nonsense Manhattan chef (Zeta-Jones) who Learns What’s Important In Life™ when [...]

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When sequels break the old rules: 28 Weeks Later. »

Today CHUD.com is featuring a new trailer for 28 Weeks Later, the sequel to 2002’s infection/zombie/eye-bleeding scarefest 28 Days Later. The trailer, coupled with the movie’s new one-sheet (found over at the ever-delightful Obsessed with Film blog), are a nifty pair of marketing pieces for what looks like another nasty descent into the unpleasantries of [...]

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This is how Snake Plissken would handle a press junket. »

Let’s recap: several days ago Kurt Russell, when asked his opinion of the Escape from New York remake that had been announced, reacted with anger, profanity and more than a little bit of Macho Actor Ego Bravado. And now, just a day or so later, Russell seems to have been reined back from the angry [...]

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Clearly we have all underestimated Corbin Bernsen. »

At first I was tempted to write off this quickie from Variety in which we learn that actor/producer/director/writer/fake lothario-like lawyer Corbin Bernsen will be directing a new horror film about an L.A. radio show trying to warn its listeners about the city being overrun by zombies. My gut instinct upon reading this story was that:

It’s [...]

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The Captivity campaign is proceeding exactly according to plan. Mwa haha haa hahaha! »

There’s a lot of chatter going on about the billboards that Lionsgate and After Dark Films have created in L.A. and NYC for their upcoming movie Captivity. The billboard campaign depicts the movie’s lead character, played by Justin Timberlake’s biggest fan Elisha Cuthbert, shown in the throes of abduction, captivity, torture and death. Lionsgate, responding [...]

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The Shrek the Third poster is…I’m sorry, what was I talking about? »

Perhaps I just get bored too easily, but this one-sheet for the upcoming Shrek the Third (a much, MUCH bigger version of the poster can be found over at Cinematical) just strikes me as wildly dull. Perhaps it’s indicative of the nature of the sequel, which likely will recycle a lot of the same jokes, [...]

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Die Hard 2: The joking clean version, you mister-falcon rascals. »

Today The Watercooler blog is featuring the so-idiotic-it’s-both-hilarious-and-sad video below in which all of the censored language dubs from the televised version of Die Hard 2 have been edited together for your amusement. DVDGuy at Watercooler smartly points out that whoever has dubbed Bruce Willis’ dialogue in this version has likely 1) never attended an [...]

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