[...] After that were posters showing the dual sides of Spider-Man with their backs to each other that really, I think, hit home and were the first big indication of the “battle within” theme the rest of the campaign would take. [...]

[...] I do like these – they follow on nicely from the previous teaser posters and also follow the trend of reflections seen with Spider-Man and Spider-Man 2. [...]

[...] Sony has released two new posters for Spider-Man 3 that both play up the “battle within” theme the movie will take. I really like the black-costume/red and blue costume version but don’t get the point of the blue&red/gold version. Where the one that just shows the two normal costumes is quite striking and, more to the point, familiar to the viewer, the other one makes it seem like Spidey changes from his normal threads to a GoBot half way through the movie. [via Burbanked] [...]