The marketing for Stranger Than Fiction is Better Than Great.
By Burbanked on Sep 19, 2006 in Movie Marketing 101, Movies, One-Sheetery | 2,882 views |
Kate at my new favoritely-named and delightfully quippy blog Market My Monkey is much better qualified than I am to comment on the use of white space, the design aesthetic and the overall visual kick of the great Stranger Than Fiction poster that she wrote about yesterday.
It’s a great poster and a wonderful effort to marry the concept of the movie – which in part is about writing and the creative process – to the effort behind the marketing. Click on the picture to see the whole version, complete with a great double-entendre punchline that is subtle yet effective. The Stranger Than Fiction Web site is pretty nifty, too, including a handful of Flash-based navigational goodies and at least one very huge Head of Will Ferrell.
Ordinarily, this would be low beneath my wanna-see radar. I’m only a borderline Ferrell Fan and even less so when he steps outside his performance comfort zone. But I really want to see this, and it’s 100% because of the way the movie is being marketed. A great job all around by Sony Pictures.
Stranger Than Fiction opens November 10.
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Screenking | Sep 19, 2006 | Reply
SO let’s see — “Stranger that Fiction,” “Employee of the Month,” and “The Last Kiss” are all sporting copious amounts of white space — looks like we’ve got a full blown stylistic trend on our hands here!
Burbanked | Sep 19, 2006 | Reply
That, or a cabal of graphic designers is finally taking over the world.
Ann Handley | Sep 20, 2006 | Reply
I agree with you — not on the white space thing, but on the movie itself. Can’t wait to see it. Great story line which I’m hoping will deliver. (Emma Thompson as the author — cool!) I’m not a huge Ferrell fan, although my kids tell me I laughed the loudest in the theater during Elf!