The Spider-Man 3 blog is an awful lot of fun for not having an awful lot going on.
By Burbanked on Sep 14, 2006 in Blogging, Movie Marketing 101, Movies, Spidey | 953 views |
Of course we understand that the producers and actors and grips and production assistants are off doing the good work of actually “filming” Spider-Man 3, so they don’t have a lot of time to update the movie’s official blog with regular set reports and tantalizing news bits about our favorite neighborhood webhead.
So it’s in that spirit of understanding that we end up feeling so very tickled when the site does have an update, even when said content is little more than a rehash of old Spidey footage.
* sigh * We really are hopeless dorks, desperate for any little delectable scrap from our studios’ marketing tables, aren’t we?
Anyway, take a look at the site’s newest video featuring the always-entertaining and self-effacing Bruce Campbell as he holds forth on the important impact he’s had on the cinematic canon of Spider-Man. It’s a quick, funny bit that successfully feeds our Spidey jones while at the same time offering absolutely nothing new about the movie for us.
And shouldn’t that be the point of truly effective marketing? It costs next to nothing, tells us less than nothing, and makes us feel like we got something. Barring our own pathetic sense of empty gratification, we are so totally in awe of the marketing super-geniuses at Sony Pictures.
My blog-love affair with cartoonist Doug Savage’s terrific daily Savage Chickens (
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because clearly Cage has decided to become action/thriller cinema’s first Polish great-grandma. (
Well, that’s too bad. Back a year or so ago when I heard that they’d be making a movie out of Judi and Ron Barrett’s terrific kids’ book Cloudy with a Chance of Meatballs, I hoped maybe it’d be made live-action. Handled well, the idea of seeing an actual town where it rained hotdogs and baked beans in an open-roof restaurant, as well as the bit where sanitation trucks clean up all the leftover rain/snow/food and feed it to the pets would be, I thought, a bundle of CG-imbued cinema fun. 
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