Show of hands: who thinks we’ve already seen too much of X-Men: The Last Stand?
By Burbanked on May 15, 2006 in Movie Marketing 101, Movies, Trailers | 740 views |
It’s understandable that Fox and company want to hype this thing until we’re desperate and breathless, sleeping on the sidewalk - resplendent in too-tight black leather and plastic retractable claws - outside our multiplex waiting for the movie to open. But golly, it sure feels like we’ve seen the entire thing already.
A quick tally:
- We’ve got a teaser and a trailer
- An international trailer and 13 different TV spots!
- A gallery of nearly 40 different stills, some of which could be considered spoilers
- That awful clip with Wolverine rather effortlessly destroying a massive robot and then magically appearing from behind its big, fake head
- And a seven minute segment from the film, including several extended scenes possibly intact as they’ll appear in the movie.
True, some footage is reused throughout these clips, but a lot of it isn’t. And having already seen so many shots of the Golden Gate Bridge getting destroyed and the large fight scene with multiple mutants all flying around, can we really expect that the climactic scenes of the movie will include much more that we haven’t seen yet?
Movies need to be advertised and consumers want to know what they’re going to get, fine. But there really should come a point where somebody in charge reins it in a little and holds something back for the big day.
And as a bonus X-Men-related treat, we give you:
My blog-love affair with cartoonist Doug Savage’s terrific daily Savage Chickens (
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because clearly Cage has decided to become action/thriller cinema’s first Polish great-grandma. (
Well, that’s too bad. Back a year or so ago when I heard that they’d be making a movie out of Judi and Ron Barrett’s terrific kids’ book Cloudy with a Chance of Meatballs, I hoped maybe it’d be made live-action. Handled well, the idea of seeing an actual town where it rained hotdogs and baked beans in an open-roof restaurant, as well as the bit where sanitation trucks clean up all the leftover rain/snow/food and feed it to the pets would be, I thought, a bundle of CG-imbued cinema fun. 
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