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Warner Bros. keeps the marketing for The Lake House safely under 50 mph.

so how was the sequel? eh, don't ask.With some movie trailers, you feel lifted from your seat, the money floating, fairy-like, out of your pockets and willingly into the coffers of your local multiplex. Other trailers just leave you bitter and angry – as if movie studios are filled with Satan’s minions whose only desire is your continued, ignorant servitude.

(actually, that last bit’s not terribly far from the truth. But we digress.)

So which category does the trailer for The Lake House fall into?

Tell you what Burbanked thinks after the jump.

It’s a trick question; there’s a third category: the trailers that leave you kind of intrigued, but annoyed at the same time. Like you might consider seeing the movie but you’ve really been burned before by this kind of thing so you’re feeling a bit gunshy.

Perhaps it’s no mistake, then, that The Lake House features a plot as mysterious as the movie’s own marketing efforts:

  • Plot – Boy and girl exchange love letters despite the fact that they seem to be living simultaneously in the past and present.
  • Marketing – Warner Bros. seems to be acting uncharacteristically coy about rolling out this summer-release romance/drama.
  • Plot – Will the lovers meet? Can they meet? (although the photo above, seen at JoBlo.com, seems to answer those questions rather spoilingly)
  • Marketing – Hey, have you seen our movie’s Web site? We just don’t care much about it.

We suppose that there’s still time for Warner Bros. to pull out all the stops before the movie’s June release date – and we’re certainly not looking forward to the next trailer that will probably begin with “They were speeding toward each other on the bus of destiny…” – but we just find it curious that there isn’t much chatter going on about this seemingly made-for-the-masses property.

Of course, there’s always the possibility that the movie blows. Let’s face it: in the deeply characterized, highly textured relationship subplot of Speed, Sandra Bullock was really the one doing the heavy lifting, wouldn’t you say?

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